TOP > NCD Business > Database Image Survey Method


œ There are 180 "image words" below. Look at them carefully and then choose 20 words you like , marking them.
œ Word Image scale
The image words on the form are from a database of feelings, and have been organized below along two axes: warm/cool and soft/hard.
œ This includes the database image survey software "ImageAnalyst for Windows ".
Use in a wide range of areas such as preference diagnosis, product development, design assessment, corporate image surveys, scenery/environment image surveys, consulting, and emotive education.
œ Marketing support systems (on PCs and the Web)
Development of systems for sales promotion, including customization of ImageAnalyst. Strong support given for corporate emotive marketing.

ImageAnalyst for Windows

‘Database Image Survey Form


‘Word Image Scale (180 image words)


‘ Result of Image survey software "ImageAnalyst for Windows"





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