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There are 180 "image words" below. Look at them carefully and then choose 20 words you like , marking them.
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Word Image scale
The image words on the form are from a database of feelings, and have been organized below along two axes: warm/cool and soft/hard. |
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This includes the database image survey software "ImageAnalyst for Windows ".
Use in a wide range of areas such as preference diagnosis, product development, design assessment, corporate image surveys, scenery/environment image surveys, consulting, and emotive education. |
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Marketing support systems (on PCs and the Web)
Development of systems for sales promotion, including customization of ImageAnalyst. Strong support given for corporate emotive marketing.
ImageAnalyst for Windows
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‘Database Image Survey Form |
‘Word Image Scale (180 image words) |
‘ Result of Image survey software "ImageAnalyst for Windows" |
Copyright (C) 2005 NIPPON COLOR & DESIGN RESEARCH INSTITUTE INC. All Rights Reserved.
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